Keyword research is fundamental to almost everything you do online; from seeking information through Google, to blogging, search engine optimization, and online marketing. What makes it so important is the fact that both users and search engine depends on them to find your site. Selecting right keywords which matches your content means your site is optimized for showing up in search engine results whenever someone searches for those keywords or phrases.
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Lead generation is important for any marketing and sales department. Companies apply strategies to acquire new customers who would permanently stay with them but generating quality leads for the same is a challenge. Businesses must understand that their prospects are already conducting their own research in order to get in touch with the right brand,…
It’s still possible to improve your rankings with careful strategy. Increasingly, it’s about leveraging content marketing to improve linkability. That can be done by targeted outreach, by encouraging social sharing or by using content itself to encourage linking. But it all helps drive up ranking.
CXOs and other employees are great subjects for interviews. Everyone else has to produce content, too, and the word of someone in the field (especially an expert) is worth a lot. So if you’re a high-level company spokesperson or an extremely knowledgeable subject matter expert, you’re likely to be approached more often than you’d actually prefer.
How do you become the champ? By beating hundreds of could-have-been-a-contenders? No. You have to seize the top spot from the person who’s already there.